High data quality

Requested newsletter information
When generating addresses using optivo® coreg, users will opt specifically for your newsletter information. There is not just a general desire for information about your topics, but also an active interest in your brand, advertising messages and range of products.

At the same time, the quality of data records is extremely high as we only use the confirmed opt-in and double opt-in model in the registration process. We send each new subscriber a personal welcome email in your name.

Only existing email addresses
Practically all of the email addresses generated with optivo® coreg exist and are valid when they are delivered. This is achieved by rigorously filtering out all emails that cannot be delivered (bounces) and deleting associated data records. The same applies if the user clicks on the included unsubscription link within seven days of receiving the email.

Extensive validation procedures
All data records are checked both manually and automatically. In addition to various syntax checks, our staff check the plausibility of each generated address. Even data records that appear syntactically correct, e.g. 'Sinatra, Frank, Las Vegas', are checked in detail. We are therefore able to compensate for records that have been deliberately or inadvertently entered by mistake.

No duplicate addresses
We avoid duplicate addresses - even across multiple campaigns. Using the email address, we match each individual data record against those already generated. Duplicates are therefore automatically filtered out.