Range of functions

optivo® broadmail is a powerful software solution for professional email marketing. The solution features market-leading technology and a comprehensive range of functions. optivo® broadmail in detail:

Intuitive interface
When optivo® broadmail was developed, great emphasis was placed from the outset on ease of use, but without losing sight of the breadth and depth of functions.

Security and availability
In optivo® broadmail, all customer data is secure and available 24 hours a day.

Recipient management
optivo® broadmail stores recipient data in lists and recipient data is clearly represented in list form.

Recipient registration and logout
Recipients who register for a newsletter on customer websites can be automatically stored in optivo® broadmail. It is also an automatic process for unsubscribing recipients.

Importing and exporting recipient lists
Recipient data can be imported and exported quickly and easily, with different formats supported.

Blacklists
Recipients whose email addresses are on a blacklist are no longer contacted. This also applies when the relevant recipient attempts to re-register for a newsletter.

Target groups
By using target groups, optivo customers can restrict special content and actions to specific groups of recipients and send tailor-made offers.

Content
Content such as images or attachments that is to be broadcast for mailings can easily be uploaded and published in optivo® broadmail.

Mailing overview
Mailing overview is the control centre from where all mailings are managed.

Creating mailings
In just a few intuitive steps, optivo® broadmail guides the customer through the steps to produce a mailing that is ready for broadcasting.

Content templates
No prior HTML or IT knowledge is required to produce professional-looking mailings. The required mailing templates are set up once by optivo, so that text and images always conform to corporate design.

Sending rate
With optivo® broadmail, more than 4 million emails can be broadcast in an hour.

Deliverability and display
Legitimate newsletters are not classified as spam with optivo® broadmail. In addition to high delivery rates, first-class display quality is always guaranteed. Learn more...

Returned emails
Returned emails such as bounces, autoresponders and replies are automatically filtered and processed as required.

Reports
optivo® broadmail offers virtually unlimited options for measuring and analysing the success of mailings, meaning optivo customers can continually optimise their campaigns.

Mandator capability
optivo® broadmail is mandator-capable. This means, for example, that large companies, different subsidiaries or agencies can support various customers.

System user management
New accounts can be created at any time, and the corresponding rights defined in detail.

Adaptation and upgradeability
optivo® broadmail can be adapted easily, quickly and cost effectively to meet any customer requirements.

Customer service and support
optivo provides its customers tailor-made support that takes effectively takes all individual requirements into account.

Interfaces
optivo® broadmail supports numerous popular interfaces for automatic data exchange in both directions. Mailings can start from content management or CRM systems, for example, without any problems.